mindbodygreen
|Head of Video Production
NYC, NY, US
Summary
Led the establishment and growth of mindbodygreen's in-house video division, driving comprehensive video strategy across diverse content formats to enhance brand engagement and educational outreach.
Highlights
Built and scaled a complete in-house video division from inception, including a 3-set soundstage and podcast studio, establishing efficient workflows for editorial, brand, and live video content.
Directed and produced high-impact branded campaigns for major clients such as Toyota, Burt’s Bees, Target, Chrysler, Tito’s Vodka, and C by GE, successfully launching products and delivering measurable audience engagement.
Defined and executed comprehensive video strategy across brand campaigns, educational content, live events, and editorial storytelling, consistently achieving strategic objectives and expanding audience reach.
Managed and mentored a distributed team of editors, producers, and freelancers, streamlining production pipelines through the development and implementation of standardized templates, workflows, and brand guidelines.
Directed and edited a diverse portfolio of high-performing content, including editorial features, doc-style interviews, and motion-driven campaigns, optimized for multi-platform distribution.